About

Welcome to Code2Go - Sales the first application in our compliance suite, purpose-built to support UK pharmaceutical sales representatives in navigating the complexities of the Association of the British Pharmaceutical Industry (ABPI) Code with confidence.

Developed through the collaboration between Alchemist Consulting and Code in Practice, this app brings together deep compliance expertise and digital technology to place practical, real-time compliance support directly in the hands of field-based teams.

Code2Go is founded by Dr Sharon McCullough and Sue Jameson BPharm, both highly experienced ABPI Code leaders and industry signatories. Sharon is co-author of Code in Practice, the industry standard text on the practical implementation of the ABPI Code. Sue is the founder of Alchemist Consulting, widely recognised for its strategic guidance across the UK compliance landscape. Together, Sharon and Sue have extensive experience working within the framework of the ABPI Code giving them first-hand insight into the real challenges faced by sales representatives.

The Code2Go - Sales app has been specifically designed to support pharma sales professionals in making compliant decisions in real-world situations, whether planning engagements, managing materials, or navigating promotional boundaries. Rather than adding complexity, the app simplifies compliance, embedding clear guidance and structured processes into everyday workflows.

We ensure the technology is intuitive, enabling seamless access to compliance support wherever it is needed. The result is a practical, user-focused solution that empowers sales teams while reinforcing governance and accountability across the organisation.

Code2Go - Sales is more than an app – it is compliance support designed around the realities of UK pharma sales.